Privacy Policy
Ralphio takes your privacy seriously. This policy explains what information we collect, why we collect it, and what rights you have over it.
Last updated: July 2026
Who we are
In this policy, "we" and "our" refers to Ralphio, a sole trader business based in London, UK, providing websites, lead management systems and automation services for trade businesses. "You" refers to anyone visiting our website or contacting us about our services. For the purposes of data protection law, Ralphio is the data controller for the information described in this policy.
Why we process your data
The purpose of our processing is to respond to your enquiry, explain our services, arrange calls or bookings, and where relevant, deliver the services you've asked us to provide. We also use data to run and measure our marketing, so the right people see relevant information about what we do.
What data we hold
We hold the information you give us directly when you contact us, use our website's tools, or ask about our services. This is limited to:
- Your name.
- Email address and phone number.
- Business name and trade.
- Details of your enquiry, submitted through our contact form or missed-revenue calculator.
- Any messages you send us directly.
We also automatically collect some technical information when you visit our website, such as your browser type, device type, approximate location, and how you use the site. This helps us understand which pages are useful and improve the site over time.
We do not collect sensitive personal information such as health, financial account details, or identity documents through this website.
How we use your data
We use your data to respond to your enquiry, provide information about our services, follow up on quotes or conversations, and where you become a client, to deliver and manage the agreed work. We may also use your data for our own marketing, such as showing you relevant information about Ralphio or measuring how well our advertising performs.
We will always give you the option to opt out of marketing communications, and any legal basis relying on consent can be withdrawn at any time.
Our legal basis for processing
Depending on the situation, we rely on: your consent (for example, marketing cookies), our legitimate interest in promoting and running our business, steps taken at your request before entering into a contract, and any legal obligations that apply to us, such as accounting records.
How we market to you
If you enquire about our services, we may contact you by email or phone to respond to your enquiry, explain our services, or follow up with relevant information about working with Ralphio. We do not sell your personal information to third parties for their own marketing purposes. You can opt out of marketing communications from us at any time.
We may also use tools such as advertising pixels to help show relevant ads to people who have visited our website, and to measure how effective our marketing is. This is covered further under Cookies and tracking below.
Who we share data with
We do not sell your personal information. We may share limited information with trusted service providers who help us run our website, respond to enquiries, or manage bookings and communications, such as our website hosting provider, email tools, CRM or booking software, and advertising platforms. These providers only use your data to help us provide our service, not for their own purposes.
We may also disclose information where required by law, or to protect our legal rights.
Cookies and tracking
Our website uses cookies and similar technologies, including advertising and marketing pixels, to understand how visitors use the site and to measure the performance of our marketing campaigns. These help us learn which pages are useful and show more relevant advertising.
You can control or disable cookies at any time through your browser settings. Disabling some cookies may affect how parts of the site work.
How long we keep your data
We keep enquiry data for as long as reasonably necessary to respond to you and follow up on your interest in our services. If you become a client, we retain records for the length of our working relationship, plus any period required for accounting or legal purposes, typically up to six years after our relationship ends. If you ask us to delete your details and we have no legal reason to keep them, we will do so.
Your rights
Under UK data protection law, you have the right to:
- Ask us what personal information we hold about you and receive a copy.
- Ask us to correct inaccurate information.
- Ask us to delete your information, where we're not required to keep it.
- Object to us using your data for marketing or under legitimate interest.
- Withdraw consent at any time, where processing relies on consent.
- Ask us where your data came from.
To exercise any of these rights, email us at info@ralphio.co.uk. There's no charge unless your request is excessive or repetitive. You also have the right to complain to the UK Information Commissioner's Office (ico.org.uk) if you believe your rights have been infringed.
External links
Our website may link to third-party websites. We're not responsible for the privacy practices of those sites once you leave ralphio.co.uk, and we encourage you to review their own policies.
Updating this policy
We may update this policy from time to time to reflect changes to our website, tools or legal requirements. The latest version will always be published on this page.
Contact us
If you have any questions about this policy or how we handle your data, contact us at info@ralphio.co.uk.