Your privacy

Ralphio is a sole trader business based in London, run by JP. We build websites, chat widgets and follow-up systems for UK trade businesses. When this page says "we", it means Ralphio. When it says "you", it means you, whether you're just looking round the site or already working with us.

In data protection terms, Ralphio is the "data controller" for the information on this page. That means we're the ones responsible for looking after it.

Only what you choose to give us when you fill in a form, use one of the tools on this site, or get in touch. That can include:

• Your name.
• Your email address and phone number.
• Your business name, your trade and your website address.
• What you tell us in a form, the chat or the missed-revenue calculator.
• The widget settings you choose, if you save a widget on our "try it on your site" page.
• Any emails or messages you send us.

Like most websites, we also see some basic technical details when you visit, such as your browser, the type of device and roughly where you are. We use that to see which pages are useful, never to work out who you are.

We don't ask for anything sensitive, like health details or ID documents. If you switch on a widget, you save a card with Stripe. Your card number goes straight to Stripe and never reaches us: we only see the card type, the last four digits and whether a payment went through.

On our "try it on your site" page you type in your website address so we can show you the widget on your own site. To do that, we look at the public home page at that address, the same page anyone could open, and pick up your logo, colours, phone number and what your site is built on. We also take a screenshot of it, using Cloudflare or Microlink, so you can see the widget sitting on your site.

We only ever look at pages that are already public. The screenshot is kept for up to a day so the page loads quicker if you come back, then it's gone. Nothing you type into the preview chat is sent to us or anyone else.

If you choose to save your widget, we keep your name, mobile, email, website and the settings you picked, so we can set it up for you. Saving doesn't sign you up to anything or cost you anything.

If you choose "Go live now", we also set up your account with the business details above, and you save a card with Stripe. If you ask for enquiries by text, we text a code to your mobile to check it's yours.

When one of your customers fills in the chat on your website, or texts back after a missed call, the details they give (their name, number, postcode, the job and any photos) belong to your business. You're the "data controller" for them, and we handle them for you, only to get them to you and to do what you've asked the system to do.

On the widget, we keep a copy of each enquiry for 30 days, so it can be sent again if a text or email to you fails, and the chat conversation for up to 90 days, then delete them. On the Ralphio System, enquiries are kept in the system for as long as you're a customer, and deleted when you leave unless you ask for a copy.

We don't use your customers' details for anything else, and we never contact them except in your name and in the way you've set up.

If you're one of those customers and want to know what's held about you, ask the business you contacted. You can also email info@ralphio.co.uk and we'll pass it on and help them answer.

• To reply to you and answer your questions.
• To send you prices, quotes or the next steps you asked for.
• To book and run calls with you.
• If you become a customer, to build, run and support what you've bought, and to send invoices.
• To understand which of our pages and adverts are working, so we can improve them.

If you get in touch or ask for something, we may email, text or call you about it, and follow up afterwards with useful information about working with us. If you'd rather we didn't, just tell us, by replying or by emailing info@ralphio.co.uk, and we'll stop.

We never sell your details or pass them to anyone else for their own marketing.

Only the companies that help us run things, and only what they need to do their job for us. They aren't allowed to use your details for anything else. They are:

• Cloudflare, which hosts this website and the widget, checks forms aren't spam, counts visits without cookies, and takes the screenshots on our "try it on your site" page.
• Microlink, which takes those screenshots instead if Cloudflare can't. When that happens your browser asks Microlink for the picture directly, so it sees the website address you typed and your IP address.
• GoHighLevel (LeadConnector), the system we keep enquiries and bookings in.
• Resend, which sends our emails, such as the one you get after saving a widget, and the enquiry alerts the widget sends you.
• Cal.com, which runs the diary you book a call through.
• Stripe, which takes payments and holds the card you save when you switch a widget on.
• Twilio, which sends text messages: the code that checks your mobile, enquiry alerts, and on the Ralphio System, the texts to your customers.

We may also have to share information if the law requires it, or to protect our legal rights.

No. We don't set cookies, we don't use advertising or marketing pixels, and we don't follow you round other websites. If that ever changes, we'll update this page and ask you first.

While you're on the site, your browser holds a little information in "session storage". That's the answers you give the chat, so the form doesn't ask you the same thing twice, and, if you came from one of our links, the campaign tag on it, so we know which link brought you. It clears itself when you close the tab and isn't used to recognise you next time.

Any visitor counting we do is cookie-free, counts visits without knowing who you are, and doesn't build a profile of you. You can clear stored site data in your browser settings at any time. If you do it halfway through a form, it may ask you again for things you've already told it.

If you've only enquired, we keep your details for as long as we reasonably need to reply and follow up. If you become a customer, we keep records while we work together, and then for as long as the law needs us to for accounts and tax, usually up to six years.

If you ask us to delete your details and there's no legal reason to keep them, we will.

Email info@ralphio.co.uk and tell us what you'd like. Under UK data protection law you can ask us to:

• Tell you what we hold about you, and send you a copy.
• Correct anything that's wrong.
• Delete it, unless we have to keep it by law.
• Stop using it for marketing, or for anything you object to.
• Tell you where we got it from.

If you gave us permission for something, you can take it back at any time. It's free, unless a request is clearly excessive or repeated.

If you're unhappy with how we've handled your details, you can complain to the Information Commissioner's Office at ico.org.uk. We'd be grateful for the chance to put it right first.

The law asks us to say which reason applies. Depending on what you've done, it's one of these:

• You asked us to do something, like send a quote or set up a widget, before agreeing to work with us.
• We have a contract with you, once you're a customer.
• You gave us permission, which you can take back at any time.
• It's a reasonable part of running our business (the law calls this "legitimate interest"), like following up an enquiry.
• The law requires it, like keeping accounts.

Some of our pages link to other websites. Once you leave ralphio.co.uk, their own privacy policies apply, not this one.

Sometimes, when our website, tools or the law change. The latest version is always on this page, with the date at the top.

Email info@ralphio.co.uk and JP will get back to you.